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Podcasting is a method of delivering files to the internet. These files can be downloaded to an instrument, generally an iPod, via an RSS feed. RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts. The initials “RSS” are variously used to refer to the following standards: Really Simple Syndication (RSS 2.0), Rich Site Summary (RSS 0.91, RSS 1.0) and RDF Site Summary (RSS 0.9 and 1.0). A video podcast is like a regular podcast but in video format. That is, it is a video clip designed to be viewed in a portable device.

There are several steps in making a video podcast. They are:

1) Shoot the video footage you need

2) Compress the video

3) Describe or tag your movie

4) Distribute the video

First you must create a good concept. Once the concept has been validated it is time to shoot the film. In order to shoot your video it is best to use a digital camera. Since your video will more than likely be viewed on an iPod? The iPod screen is small and will not be able to show a great deal of detail. Take you camera shoots close to the objects you are filming. Use the standard mode for filming. Do not use the wide screen mode. Also, it is smart to optimize band width and battery power by shooting in small burst instead of in loon filming segments. If you plan to have text in your film make sure it is shot close enough to show up legibly on your film. Finally, do a thorough editing job to make certain you have a good film.

Once you have your film complete, the next task is compressing the film for export. Compression optimizes the film so it can be shown on iPod and web screens. Compression done on a Mac computer is different from compression on a PC. On the MAC you can compress and export your video using iMovie HD6 simply by clicking the following: FILE>Export>iPod>Share. It’s as easy as that – the software automatically converts the file and shares it on iTunes. Quick Time Pro version 7.0.3 or higher can be used for compression and export on a PC. Simply click Export > Using Quick Time.

Next the movie must be described or tagged. The information entered here will be the basis for searching for your movie later on. For iMovies it is simple. Just drag the movie into iTune and input your description. For PC users, create an XML document and upload it to your web server.

Finally, you are ready to distribute your video. One way is to submit your podcast to iTunes. Another way is to create an RSS feed and put your podcast on your blog. Another method is to submit your podcast to various directories. The important point here is that if you want exposure for you podcast you must promote it.

Video podcasts are simply podcasts in video format. Video podcasts are not very complicated and are easy to make. There are for basic steps in making a video podcast. Those steps are: Shoot the footage, compress the video, describe and tag it and distribute it. Get in the movie business. Make your own video podcasts.

Author: Larry Gildea
Article Source: EzineArticles.com
Provided by: Beading Necklace

Of course it was inevitable – the continued chase for podcast revenue. Once iTunes jumped in, followed by large corporations who started creating and distributing their own podcasts, it wouldn’t be long before some one came up with the bright idea to cash in on the myriad of small, independent podcasters.

The challenge is to organize all of those podcasters, supply the advertising, collect the money and somehow split it up equitably. And apply this idea to a group as diverse as you’ll ever find. In fact, the word ‘group’ is applied arbitrarily.

However, let’s take a quick look at the players:

First there’s Audible.com. In a recent press release, they outlined their strategy: “..tools that enables podcasters to build multiple revenue streams around capabilities such as advertising management, dynamic ad-insertion, underwriting and secured transactions.”

Podtrac promises to “specialize in highly targeted podcast advertising, by precisely matching audience demographics and interests with the appropriate advertising for those listeners and viewers.” They also perform “valuable third party measurement services of podcast circulation.”

Then there’s Castfire, which “allows content producers of audio and video to generate advertising revenue by seamlessly connecting them with media buyers and consumers.”

Podvertiser, which is launching in 2006, offers to “enable you to generate revenue from the podcasts you love to create.” They do this by hosting your podcast, tracking it and inserting ads in it.

Fruitcast likens the challenge of adding advertising to podcasts similar to what Google’s AdSense does. When you sign up for their service, each time a listener downloads the program, they’ll automatically add a sponsor’s message at the beginning or the end of the program.

I skimmed several of these programs and realize that there are pros and cons to all of them. The biggest gripe from podcasters about these systems seems to point to Audible.com because they’re using a proprietary (closed) system, including their own audio format, and will charge for each download.

Paul Colligan of The Affiliate Guy, though, was quite enthusiastic about Audible.com’s business model and was looking forward to having access to the statistics that Wordcast will generate.

“If you’re podcasting with some sort of business model, and somebody’s going to do the tracking and hosting and more important to do the customer support for you, this is a great, fabulous thing,” said Paul.

Bloggers have generally weighed in heavily against Audible.com, though, so it’ll be interesting to see where this whole thing goes.

If you’re a podcaster and are looking for ways to generate a few dollars from your podcast, I’m sure it’s worth your time to take a look at these emerging technologies and services.

Author: Tim Gordon
Article Source: EzineArticles.com
Provided by: Canada duty rates

Podcasting connects people who have a message with people who want to hear it. Yet, how can coaches take advantage of creating and hosting a podcast for their own coaching businesses? In Part 1, you’ll learn the benefits of podcoaching and how it can help you lower your enrollment costs and gain new coaching clients.

Podcoaching is the combination of podcasting and coaching. Think of it as coaching on the go. As a coach, you can create a podcast, highlight your area of expertise, help your target audience solve issues and showcase your coaching skills.

A podcast doesn’t give you the green light to focus on you, your life or your problems. Instead, podcoaching can help you to connect with a wider audience, plus offer your clients and prospects another freebie to help them build a rapport with you.

There are many benefits why as a coach, you should add podcoaching to your marketing strategy:

1. You can offer information on the go. Many people enjoy podcasts because they can be downloaded to an MP3 player and can be listened to it while working out, while commuting to work or while surfing the web. As a coach, you can offer great advice just by recording clever and useful information that people can listen to whenever they feel like it.

2. You can showcase your coaching skills to more people. If the growth of your coaching business is stymied by a lack of money, podcasting can help you reach a bigger audience without having to incur travel or advertising costs.

3. Your cost-to-enrollment will be much cheaper. Imagine getting a crop of new clients who are ready to purchase one of your packages all because they are regular listeners of your podcast. Instead of going through 10 or 20 one-to-one complimentary sessions, only to turn 5 of them into clients, your podcast will help your prospects feel so familiar with you that when they contact you, they are ready to pay your fees. With this group, you’ll be able to skip the complimentary session, thus decreasing your enrollment costs and increasing the amount of money you’ll put in your pocket.

4. Your podcast promotes you so you can focus on other areas of your business. With over 24-million iPods purchased by consumers in North America, iPodders are now looking for content to add to their listening devices. Through viral marketing, your podcast will gain more and more subscribers, which in turn helps you save money on marketing and promotions. You can then focus on other areas of your business while your podcast acts as a virtual audio billboard.

Podcoaching is an excellent way to compliment your existing marketing efforts. In Part 2, we’ll explore what type of content you should include in your podcast so that it captures a listener’s attention.

© 2005 Leesa R. Barnes. All Rights Reserved Worldwide.

Author: Leesa Barnes
Article Source: EzineArticles.com
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Internet has changed our life style to a great extent that we rely on it for every little thing we are involved in. In fact, it is a best way to get connected with our family and friends, as we are constantly swindling between the pendulum of time and work. The latest one to catch up the attention is social media optimization. It is in fact, a perfect way to churn out endless profits. Moreover, internet is a biggest platform for sharing and interacting.

Social media optimization has become one of the most popular method through which one can interact and gain knowledge on various serious and miscellaneous topics and issues. It has in fact raised the level of internet services by enhancing the visibility of the site and at the same time getting the site a higher rank amongst the famous search engines like Google, MSN and Yahoo. Social media optimization however, involves carefully planned and laid out strategies that helps many websites in gaining popularity and more business. What exactly is social media optimization? Well, it is a set of methods that generate publicity through internet and connect online communities and websites together.

Social media optimization is a best method to attract traffic on to the website. Today, many businessmen prefer businesses conducted through social media optimization as it gives an edge over various other publicity methods. In fact, search engine marketing firms have certainly made social media optimization an excellent medium of interaction. With the evolution of information technology, net savvy people frequently visit a number of websites to get knowledge and simultaneously social media optimization act as an interactive platform. Well, you must have come across the videos uploaded on various sites and these also offers blogging services, forums and discussion panels that further enhances the effect of social media optimization. In addition, the social media optimization uses viral marketing technique that spreads their word across the web.

Here, the sole purpose is to get people talking about a product, service or an idea. Here, the conventional method of word of mouth serves as the publicity vehicle that in turn popularizes the website amongst the users. The various other techniques utilized by social media optimization include video and photo sharing, social book marking and blogging. In social media optimization, the emphasis is laid upon the elevation of the link-ability of the website that encourages the inbound links. Social media optimization additionally creates tags and book marks for the website so that it becomes user friendly and is accessed throughout the 24 hours. With this, the user is able to book mark it easily as well as go back to it whenever required without any hassle or trouble. Hence, the visitor attains a comfort level with the website. As a result, the website will get recognition and simultaneously gain popularity amongst the internet users. The purpose of social media optimization will be achieved. Therefore, the website will be able to create its own space amongst various search engines and also earn a rank as a top website.

Author: Steve Waganer
Article Source: EzineArticles.com
Provided by: Humorous photo captions

The use of social media encompasses a broad range of online media types. While some might only think of a social network like MySpace there are actually several social media formats that contain significant marketing potential for online business.

While others may think you are simply enjoying the multiple aspects of social networking, the truth of your interest may likely be tinged with a business focus.

What that doesn’t mean is that you post simply to leave a traceable link back to your business website. Those who visit any social media site see through posts that are overtly geared toward marketing. In many cases social media consumers view this as spam even if the social network owners do not. In the end, you can lose credibility of you don’t work as a meaningful contributor in a social media environment.

Social media can be presented in many different forms. Let’s take a peak at a few of them.

YouTube and other similar video sites – These videos can be funny, serious, off the cuff and sometimes political in nature. You can show your business in a humorous light and allow individuals to be curious about you and your business.

MySpace and other social networks – This form of social media is popular because it draws together multiple elements of social marketing and makes them accessible to the masses of individuals that may view social networking as an online version of reality television.

Blogs – This is a form of social media if only because it does allow interactive exchanges between the blogger and the reader.

Forums – This can allow you to have an individual voice willing to discuss topics of interest to the majority. As with all social media you can provide a link to your site. If you are viewed as a trusted source you will likely find forum members following you to your site to learn more.

Podcasting – This is an audio stream that can allow a visitor to hear a personal message from you. This can have a pronounced impact in social marketing.

This isn’t an exhaustive list, but it does provide something for you to consider as an addition to other marketing strategies you may have in place. Social media allows you to take your message to the people and have fun while you share your message.

I can’t stress enough how important it is to be real. The entire Internet community has a low tolerance for supposed spam so make sure you don’t use social media as simply another form of online advertising.

Author: Scott Lindsay
Article Source: EzineArticles.com
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Social Media Optimization (SMO) is the new buzzword when it comes to getting links from sites like Digg, Del.icio.us, Technorati, and Flickr. There is a lot of talk on SEO blogs and in forums about this concept. What it means, essentially, is that web publishers want visitors to bookmark their content, subscribe to their blogs, news, product and podcast feeds.

A current search at Google for “Social Media Optimization (as of this writing) has Lee Odden’s TopRankBlog post on the SMO topic showing up number one for that search.

http://www.toprankblog.com/2006/08/new-rules-for-social-media-optimization/

Rohit Bhargava of Ogilvy Public Relations said in Rule #2 of his “Five Rules of Social Media Optimization” blog post in August, 2006

http://rohitbhargava.typepad.com/weblog/2006/08/5_rules_of_soci.html

“Make tagging and bookmarking easy – Adding content features like quick buttons to “add to del.icio.us” are one way to make the process of tagging pages easier…”

Until recently, making “the process of tagging pages easier” has been rather cumbersome and tedious for publishers. Collecting code and “chiclets” (logos) from each service first to facilitate using social bookmark service links and feeds, then posting a mish-mash of those links near web content to encourage visitors to subscribe to feeds or bookmark that content through any of dozens of popular services.

But a new service at http://www.AddThis.com has been launched which appears to solve the complexity for publishers and reduces the “chiclet” clutter by providing a single button for bookmarks or a single button for RSS feeds, to allow bookmarks and feeds through any of the most popular services.

What follows is a Q&A with AddThis.com co-founder Dom Vonarburg

Q) Most interviews end by asking if there is anything else you’d like to add, what specifically would you like people to know about AddThis up front?

A) AddThis.com is a brand new service that helps web surfers collect information online with a single click, and send it to their favorite bookmarking service, feed reader, wish list service, podcast service, etc. AddThis also helps web publishers promote their content (web pages, feeds, products, podcasts, etc) online by making it easier for their visitors to collect it, save it, and distribute it to social services. AddThis was launched in September at the DEMO conference, the launchpad for emerging technology.

Q) Do you see AddThis as a potentially big player in the Social Media Optimization (SMO) phenomenon since you make it easier for web publishers to get their sites bookmarked, and their podcasts and blog feeds subscribed?

A) We started working on AddThis back in March 2006, even before the term SMO was first coined. The idea behind AddThis was, and still is, to completely eliminate all obstacles web publishers have in distributing their content to visitors and the social media services they might use. Our internal term for it was initially social SEO, but I like Social Media Optimization better.

We think AddThis will be a very important player in the SMO space, as it is the first service to provide a generic gateway for collecting and distributing many different types of content. AddThis acts as a bridge between the web publisher, the web user, and the social media services.

Q) You’ve added a new angle to the bookmarks game with the “Products” button. If it takes off, it seems like it would be great for ecommerce sites, especially with the reporting attached. I haven’t seen this anywhere else. What made you bring the product angle into an AddThis Product Button?

A) “Products” was the next logical step for us after bookmarks, feeds and podcasts. People want to collect and compare the products and services they find online, and ecommerce websites want to facilitate this process. By adding “Product” buttons to their pages, ecommerce websites are more likely to be included in their visitors’ final purchase decisions. The button also helps spread these products to other people through social bookmarking and social shopping websites (Kaboodle.com, Wists.com, ThisNext.com, etc).

Q) You are offering AddThis as a free service. Is there any plan to move to a higher level plan to monetize it? I noted your participation in the DEMO conference where companies seek venture capital and seed funding. Were you seeking funding and were you successful?

A) Yes, the service is free and will continue to be free. Starting early next year, we will also provide a premium version of the service. I don’t want to say too much at this point, but the premium service will provide many interesting features for web publishers, one of which will be more advanced statistics. Our primary goal with DEMO was to boost the launch of AddThis. We also received the attention of several investors.

Q) Providing stats was an extra step that probably increased costs and complexity for AddThis. What made you consider the reporting to publishers as an important part of a free service?

A) The statistics was a fairly simple feature to add and we thought it added a lot of value to web publishers, especially for products. For example, with the statistics, web publishers can find out which products their visitors are most interested in, which ones receive less attention, etc.

Q) Is there any connection with ClickAbility.com? (“Email This” “Save This” and “Print This”)

A) ClickAbility is different in that it provides its own system for saving information. AddThis does not impose any destination for the content collected.

Q) Was the AddThis.com domain already yours, or did you purchase from an existing owner? It shows in domain records as being registered since 1998, but the WayBack Machine at Archive.org only shows a single page with nothing on it from 2002. So little history available on the domain. Has AddThis been in the works since 1998?

A) The domain was not ours; we purchased it from its previous owner in March 2006.

Q) Most bloggers providing RSS feeds to their users did their best to get each of about a dozen of those “Chiclets” allowing subscriptions through the most popular services posted in the margins of their blogs. Many bloggers are now relying on the FeedBurner service and moving to a single feed logo. How does the AddThis.com feed service compare to FeedBurner? Do you see FeedBurner as a competitor?

A) FeedBurner’s primary business is feed hosting and management. Feeds are only one type of content supported by AddThis, we support and will support many more types. We think our generic approach to content collection and distribution is truly unique. So we don’t see FeedBurner as a direct competitor.

Q) Most big publishers and now thousands of smaller web site owners and bloggers are beginning to post Del.icio.us and Furl and Reddit logos and links on their pages in the hopes that site visitors will bookmark their pages in the social bookmarks services. Some are choosing to add a few links to some of the other bookmarking services, but few go beyond the top 5 social bookmarks site links. I see that AddThis Bookmark service offers 16 social bookmarks services. How did you decide ones which you would include? Certain popularity levels?

A) We picked the most popular bookmarking services based on popularity and visibility in the search engines. We only stopped at 16 because of time constraints, but we will add many more of them in the future. By letting AddThis maintain the list of bookmark and feed buttons, web publisher can better focus on their content.

Q) Do you have any plans for a tie-in with Digg? As a news popularity site, they have a different focus than the RSS feeds and Social Bookmarks services, but many site publishers are including “Digg This” links from their web pages as part of a “social media marketing” plan. Does your focus with AddThis stick to bloggers, product retailers, bookmarks, and podcasts or will you consider expanding into the news and other areas?

A) Social news is also a logical candidate for AddThis. We will also add other types of content based on user adoption.

Q) Is there anything else you’d like to Add(to)This?

A) We think AddThis will play a big role because it makes a lot of sense for both web users and web publishers. You can think of AddThis.com as the more social sister of AddMe.com, or its Web2.0 extension. Each service helps you achieve a different kind of visibility.

As a publisher, I had been updating WebSite101 to a new template and had been considering including Furl, Reddit, Del.icio.us, and Digg, but came across the AddThis Demo launch story and dropped Furl and Reddit from the mix in favor of the AddThis “Bookmark” link, since AddThis supports all of the bookmarking services with one button.

I’m keeping the Del.icio.us and Digg links for now, but I think once publishers begin to realize they can simplify bookmarks and if users understand that they can use any social bookmark service through AddThis, that you’ll see strong adoption of the service.

Good luck on wide adoption of AddThis by both the public and publishers Dom, I wish you the best of luck with your contribution to Social Media Optimization!

Mike, I want to thank you for this opportunity to answer these questions and describe our vision for AddThis.com; your questions were right on target!

Interview with Dom Vonarburg of AddThis.com,
Copyright © October 10, 2006 by Mike Banks Valentine

Author: Mike Valentine
Article Source: EzineArticles.com
Provided by: Canada duty

Are you craving to build a website or a web based application that will not only give you a user friendly experience but also manage your database? Hyper Text Pre-processor or PHP is considered to be one of the best web programming languages and is widely preferred since its inception in 1995. This is the perfect choice of program if the client wants the project to be integrated with a database. The best part of PHP is that it is an open source web development framework. It has all built-in enhancements that make it a complete web application developing program for any requirement. PHP gains the winning edge over its competitors such as.Net and java which are also giants in the web development industry.

Today, most of the companies prefer a dynamic web site where the content can be modified and updated periodically. The web world was lacking such sites. This seemed to be a nightmare to all programming languages and it made things worse when the client demanded an SEO friendly website. The birth of PHP as a dynamic web programming language ended the issue of a website being static all the time. Each version that was released increased the performance and security of the internet programming language.

Features of PHP Development

• PHP reduces the lines of code drastically. This helps the quality assurance team when the testing process is done.
• The applications are safe and secure like never before.
• The websites built using PHP increase performance and promises to be reliable and user friendly.
• PHP being an open source language is a huge advantage. This reduces cost and time to build an application or a website.
• Websites built using PHP not only helps the developers, but also the owners. The site is easy to maintain and further enhancements can be implemented since the language PHP uses is of international standards.

Website owners who have developed their websites using PHP can boast of a trouble free, search engine friendly website and can develop multi-featured web based applications.

Author: Cyril Britto Rajah
Article Source: EzineArticles.com
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PHP is a scripting language that is essential for designing dynamic websites. By leveraging the top web application development, PHP remains as the key tool to convert any program into a web based application.

The best part about the scripting language is that it is a free open source. PHP programming is extensively utilized in almost all domains of the web field and it stands popular among the online users.

In the recent years, PHP development industry has influenced India to a great extent. Many web development companies in India that work on the outsourcing area, consistently outsource web applications and deliver a world class PHP development to their clients. The outsourcing business in India is now recognized in parts of the world. The companies are craving to design and deliver innovative PHP applications.

India has gained the international status as an ideal outsourcing nation with prolific web design experts. The companies here have completed various PHP applications like CRM solutions, E-Commerce shopping carts, web calendars, chats and discussion forums, and even content management system.

Presently, the outsourcing trend in the country is at its high. There are thousands of web based companies in India that has been in existence in the last two years. Because of the plentiful resources and enormous knowledge base, the country promises to deliver the best PHP development.

Here are a few advantages as to why you should go about outsourcing PHP development to India.

• It is simpler to hire programmers.
• It is highly cost effective as the company can save almost one fourth of its expenditures.
• Developers possess high skill sets and they are aware of the latest technology.
• Work will be delivered at the exact time even if there is a change in requirement.
• Developers will have excellent communication skills which is very essential.
• The team will be reliable.
• The project will be overseen by the project managers who have expertise PHP domain.
• The quality of work will never be compromised at any cost.

Author: Cyril Britto Rajah
Article Source: EzineArticles.com
Provided by: Import duty tariff

PHP is an extremely popular scripting language. It was originally created in 1995 and designed for the web. It is free of charge and can be used on almost every operating system. There are over 20 million websites and over 1 million web servers running PHP and those numbers are growing every day.

The reason why PHP is so popular and it is continuously growing is because it offers many advantages. These are:

Fast – PHP was created to develop dynamic Web Pages so it is fast on websites. The PHP code is embedded in HTML and the time it takes to process and load the browser with HTML and create a full web page is very quick.

Free – PHP is released under the PHP License. This licence is compatible with the GNU General Public License or GPL. Thus making PHP free software. This means that anybody can download it and use it 100% for free.

Easy - The syntax of PHP is very easy to use and learn. PHP is usually mixed in with HTML and can be easily included in HTML files.

Great Support – Because of its popularity, support for PHP is abundant. There are mailing lists and forums you can join and search for answers. If you’re an organisation there are many fantastic developers you can hire to help you out. This is one of the benefits of open source software for businesses; you get the software for free but only pay for support and save yourself a lot of money.

Author: Sofia Hill
Article Source: EzineArticles.com
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Thanks to WordPress and a guy from Singapore I get to keep my hair, plus now I can get on with Blogging without having to learn another computer language like php. Oh and believe me I’ve talked to my computer in a language I couldn’t repeat here.

A few months back I decided to get in one this thing called Blogging. Of course I had no idea what Blogging meant but everyone was talking about like it’s the next biggest thing on the Internet.

As I began to research Blogging I quickly realised that this is a fabulous way for none programmers to have their say on the Internet without the need to know any computer language. It seemed all you had to do was type & click and BAM! Your message is ready for the world to see and you can do this as often or as little as you like.

So I decided to go for it and set-up my own Blog. I didn’t quite know what I wanted to say, but what I did find from my research was probably the best package to use for my Blog is WordPress. The guys at wordpress.org are brilliant; they provide all the download files, a quick and simple 5-minute installation guide and support via forums, all for free!

I must admit I struggled with the installation some bit, but after wading through the support forums and playing around with the MySQL settings in the control panel of Host4Profit web hosting account I managed to get WordPress up and running.

After finalising the set-up and filling some blanks I managed to post my first Blog, Whoopee! It felt like I just had won the lottery.

I spent the next day or so poking around in the admin section of my blog trying to get familiar with all the features it had to offer. Somewhere quite obvious, others I wasn’t too sure about and then there were some features that didn’t seem to have anything to do with Blogging. It became clear to me that I need some direction and help on how to make best use of my Blog.

So I headed back to the forums for some answers, only to wind up more confused. I was still missing something I wasn’t quite getting it. Then one day, as if I requested it, there it was, what seemed to be the perfect solution sitting in my inbox. It look just like another Solo Ad waiting for me to delete it, but when I saw the word WordPress I had to read on.

The link on the email took me to a web site by a guy called Brandon Hung from Singapore. Brandon had put together hours of video clips on how to get the most out of WordPress. Not only did he cover getting set-up with WordPress (which I could have done with before I started) but everything you’d every need to know on how to get the best out of it.

For me, it’s like having my very own WordPress mentor with me 24/7 only he’ll never get tired of me asking the same old questions over & over, I simply replay whatever video clip I want, when I want. I don’t even have to worry about keeping up with changes in the world of Blog; I know Brandon will cover them in his monthly video updates.

I really must say a BIG THANKS the guys at WordPress and to Brandon Hong!

Author: Jeremiah O’Connell
Article Source: EzineArticles.com
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